SEO-friendly structure — H2 best practices
Use clear, descriptive H2 headings to improve crawlability, user scanning, and on-page relevance for services, locations, and intent.
Newmotiondeals — professional web design Australia. Use H2s to organise content for humans and search engines.
Why H2 headings matter
- Signal content sections to search engines.
- Improve readability and scannability for visitors.
- Help distribute keywords naturally across the page.
- Support featured snippet and jump-to links.
For Australian businesses, include geo modifiers (e.g., "Sydney", "Melbourne") where relevant in H2s for local relevance.
Visual example
Practical guidelines for H2 usage
Keep H2s descriptive
Summarise the following block in a concise phrase (5–10 words).
Use keywords naturally
Place target phrases near the start, avoid stuffing, focus on user intent.
Maintain logical order
H2s should group related paragraphs — H3s under H2s when needed.
Examples and patterns (accordion)
Suggested H2s: Overview of service; Benefits for small businesses; Pricing & packages; FAQs; Contact & next steps.
Suggested H2s: Service in Sydney; Service in Melbourne; Why choose us locally; Customer stories.
Suggested H2s: What you need to know; Step 1 — Plan; Step 2 — Build; FAQs; Further reading.
Quick checklist for H2s
- Each major idea gets one H2.
- H2s are unique and descriptive.
- Include geo or service modifiers where relevant.
- Keep length readable (ideally 3–10 words).
- Avoid repeating the same H2 across pages.
Resources & next steps
Use this structure as a starting point on service pages, local landing pages, and blog posts. For a free review of your H2 structure on an Australian site, contact Newmotiondeals for a scoped recommendation.
